The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition. David Vise, Mark Malseed

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition



Download The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition



The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition David Vise, Mark Malseed ebook pdf
Publisher:
Language: English
Page: 336
ISBN: 0553383663, 9780553383669

Amazon.com Review

Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling , and Malseed contributed significantly to two Bob Woodward books, and . The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.

The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like . Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows.

As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project.

Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. --Peter Han
--This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

If Google's splashy IPO and skyrocketing stock haven't revived the dotcom sector, they have certainly revived the dotcom hype industry, judging by this adulatory history of the Internet search engine. Billionaire founders Larry Page and Sergey Brin, their countercultural rectitude imbibed straight from the Burning Man festival, are brilliant visionaries dedicated to putting all information at mankind's fingertips and "genuinely nice people" who "didn't care about getting rich." Their company motto, "Don't Be Evil," is not just PR boilerplate rendered in fantasy-gaming rhetoric, but a deeply-pondered organizing principle. Washington Post reporter Vise, author of The Bureau and the Mole, and researcher Malseed give a serviceable rundown of the company's rise from grad-student project to web juggernaut, its innovative technology and targeted advertising system, its savvy deal-making and its inevitable battles with Microsoft. But while they raise the occasional quibble about controversial company policies, they generally allow Google's image of idealism to overshadow the reality of a corporate leviathan. Worse, the bloated text feels like the product of an overly broad web search: anything with keyword Google-executives' speeches, seminar talks, informal Q and A sessions with students, company press releases, legal documents, SEC filings, even the company chef's fried chicken recipe-comes up, excerpted at inordinate and rambling length, drowning insight in a flood of information.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
--This text refers to an out of print or unavailable edition of this title.



MORE EBOOKS:
Advancing Scientific Research in Education download ebook







Tags: The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition ebook pdf djvu epub
The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition download pdf epub djvu
Download The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition free ebook pdf
Read The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition online book
The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition cheap ebook for kindle and nook
The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition download book
David Vise, Mark Malseed ebooks
The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time, 2nd Edition download pdf rapidshare mediafire fileserve 4shared torrent